The app market is crowded, and it’s getting more competitive by the day. It is not enough to just have a good app; you need to go above and beyond to capture users’ attention. Statistics show that only about 20% of apps are still used after one month from installation.
This is because most users tend to download and try out new apps frequently, with most only sticking with those that they find useful or entertaining.
Thus, if you want your app to stand out from the rest, you need to make sure that it offers an experience that no other app does, as well as something users will continue to use on a regular basis. Here are some things you need to keep in mind when making an app:
Integrate other platforms
Many apps today allow users to log in with their social media accounts. These are great ways to make the app experience more streamlined and convenient. For example, if you are designing an app for a travel website, you might allow users to log in with their Facebook accounts.
This way, they can access their itinerary directly from their feed. This not only saves them time but also makes the experience more enjoyable since they don’t need to create yet another login. Of course, this is only possible if the user has their travel information saved to Facebook.
You can also consider building an app that integrates with other apps. For example, you could create an app with video chat API for video chat functionality.
Make it easy to use
No matter what app you’re using, it should feel effortless. Users should be able to navigate the app without effort and without getting lost. This will make the experience way more enjoyable and satisfying.
If the app has a lot of moving parts or requires users to input a lot of information, consider simplifying the process. Keep in mind that not all users are tech savvy, so make things as easy as possible for first-time users.
For example, when designing a travel app, you might have a feature that allows users to book hotels or flights.
While this is a great feature, it might be too complex for some users, especially if they’re unfamiliar with the app. If this is the case, you might want to consider an option that allows users to search for flights or hotels directly from their browsers.
Have relevant content
Your app should be more than a few screens with a login screen, a home screen, and a contact screen; it should have content that is helpful and relevant to the user. This is particularly important if you are creating a business app, which is something you might have considered before even considering making an app.
After all, businesses need to ensure that they are compliant with GDPR laws, which regulate what information you can collect and what you can use it for. Thus, you need to have a clear business plan and strategy for your app. But, more importantly, you need to make sure that the app has relevant and helpful information.
If your app has a blog, make sure to post articles that are relevant to the users that are using it. For example, if your app is used by people who are interested in cars, you should make sure to include articles about the latest models, how to maintain them, and other relevant information.
Make it visually appealing
We’ve already established that users are more likely to download and use apps that are aesthetically pleasing. Thus, it is important to make sure that your app is as visually appealing as possible.
This means that you need to go above and beyond in terms of design. While this is important for any type of app, it’s especially important for business apps. This is because the design of your app is likely to affect the perception of your brand.
Thus, if your app looks bad, people will assume that your company is unorganized or unprofessional. While many businesses tend to create an app with a template, this is not recommended. You want your app to be as unique as possible, and you won’t be able to do that if you use a template.
You want your app to stand out and be memorable, so you need to put as much effort into the design as you put into creating the app itself. Make sure to create a prototype of your app before handing it off to a developer. This will allow you to identify and correct any issues before the design is finalized.
Provide social proof
When creating an app, it is important to have social proof. This means that you need to let people know that your app is legitimate and worthwhile. You can do this by getting your existing customers to review your app or by getting influencers to promote it.
For example, if you create a recipe app, you can get famous foodies to review some of the app’s recipes. You can also get food magazines to publish articles featuring recipes from your app. Another way to add social proof to your app is to get press coverage. You can do this by reaching out to tech blogs and app review websites.
Make sure the app is reliable and responsive
In order for your app to be successful, it needs to be reliable and responsive. This means that it should work seamlessly across all devices and offer a consistent experience. You also need to make sure that your app is reliable when it comes to its content.
For example, if you create a recipe app, it should have thousands of recipes and an accurate database. Don’t make the mistake of having a database that is out of date or a recipe database that is full of errors.
This will only create a bad user experience and turn people away. Make sure that you have someone proofread your recipes, and make sure that you have a database of ingredients and instructions that is accurate.
Don’t forget about localization
Finally, don’t forget to translate your app into different languages. This will allow you to reach a wider audience and make it easier for users in other regions to use your app. While you might think that it’s just an added expense, it is actually beneficial.
Many people will be drawn to your app simply because of the language it’s written in. This is particularly true if your app is geared towards a specific region or ethnicity. You don’t have to translate your app into every language out there, but you should translate it into the top languages.
Only 35% of internet users find English-language content useful, so you are missing out on two-thirds of the market if your app isn’t translated. This will help you to expand internationally and increase your revenue, since you’ll be reaching a wider audience.
Keep in mind that, depending on your translation provider, it might be cheaper to outsource translation than to hire a translator in-house.
